
ROSSANA
2023
My Role
Senior Designer
Scope
Brand Identity · Illustrations · Website Design · Merchandising
STUDIO
The Morris Project
Creative Director
Amy Morris
Rossana is a mobile coffee bar founded by two sisters, serving specialty coffee at parks, museums, and community events. Drawing inspiration from the playful visual language of Joan Miró and Pablo Picasso, the identity creates an artistic and approachable brand experience. I embraced organic shapes and imperfect lines to make the brand feel more human and inviting. The expressive illustrations reflect the creative spirit of the places Rossana visits while giving the brand a playful personality that feels approachable and full of life.
ROSSANA
2023
My Role
Senior Designer
Scope
Brand Identity · Illustrations · Website Design · Merchandising
STUDIO
The Morris Project
Creative Director
Amy Morris
Rossana is a mobile coffee bar founded by two sisters, serving specialty coffee at parks, museums, and community events. Drawing inspiration from the playful visual language of Joan Miró and Pablo Picasso, the identity creates an artistic and approachable brand experience. I embraced organic shapes and imperfect lines to make the brand feel more human and inviting. The expressive illustrations reflect the creative spirit of the places Rossana visits while giving the brand a playful personality that feels approachable and full of life.
Inspirations:




Taking cues from the playful compositions of Joan Miró and Pablo Picasso, the identity transforms dots, lines, and organic shapes into a spontaneous hand-drawn language that reflects Rossana’s relaxed and joyful personality.



Taking cues from the playful compositions of Joan Miró and Pablo Picasso, the identity transforms dots, lines, and organic shapes into a spontaneous hand-drawn language that reflects Rossana’s relaxed and joyful personality.
Taking cues from the playful compositions of Joan Miró and Pablo Picasso, the identity transforms dots, lines, and organic shapes into a spontaneous hand-drawn language that reflects Rossana’s relaxed and joyful personality.










Taking cues from the playful compositions of Joan Miró and Pablo Picasso, the identity transforms dots, lines, and organic shapes into a spontaneous hand-drawn language that reflects Rossana’s relaxed and joyful personality.


Illustration System:
















