Hi, I’m Xing Mu (穆星), a Senior Brand Designer based in New York. I work across visual identity, logos, typography, illustration, packaging, and digital design.

I spend a lot of time looking at art, wandering around the city, going on hikes, and falling into strange corners of the internet. A lot of my ideas start there. I like noticing little things, figuring out why they catch my eye, and seeing where they might lead. That’s probably my favorite part of designing too. I like collecting different references, pulling out the parts I find interesting, and seeing how they can come together in a new way.