PIZZA SERATA
2023
My Role
Senior Designer
Scope
Brand Identity · Packaging · Merchandising
STUDIO
The Morris Project
Creative Director
Amy Morris
Pizza Serata is a neighborhood pizza restaurant inspired by the shape of a pizza slice and the warmth of a wood-fired oven. By reducing the pizza slice to a single triangle, I created a flexible graphic language that feels simple yet dynamic. Gradients from red to yellow and bold black packaging bring energy, depth, and a contemporary edge to the identity.
PIZZA SERATA
2023
My Role
Senior Designer
Scope
Brand Identity · Packaging · Merchandising
STUDIO
The Morris Project
Creative Director
Amy Morris
Pizza Serata is a neighborhood pizza restaurant inspired by the shape of a pizza slice and the warmth of a wood-fired oven. By reducing the pizza slice to a single triangle, I created a flexible graphic language that feels simple yet dynamic. Gradients from red to yellow and bold black packaging bring energy, depth, and a contemporary edge to the identity.
Inspired by the heat and glow of the pizza oven, the palette moves from charred black to fiery red, orange, and yellow.
Inspired by the heat and glow of the pizza oven, the palette moves from charred black to fiery red, orange, and yellow.
Inspired by the geometry of a pizza slice, the repeating triangle becomes a playful graphic motif across the brand.
Inspired by the geometry of a pizza slice, the repeating triangle becomes a playful graphic motif across the brand.
