New York City Brewing Company
2026
My Role
Senior Designer
Scope
Brand Identity · Packaging · Illustrations
STUDIO
The Morris Project
Creative Director
Amy Morris
New York City Brewing Company is a craft brewery inspired by the energy and character of New York City. I translated the client’s memories into illustrated beer labels that capture the shops, people, and everyday moments of each neighborhood. Hidden details invite customers to discover something new every time they revisit the packaging.
New York City Brewing Company
2026
My Role
Senior Designer
Scope
Brand Identity · Packaging · Illustrations
STUDIO
The Morris Project
Creative Director
Amy Morris
New York City Brewing Company is a craft brewery inspired by the energy and character of New York City. I translated the client’s memories into illustrated beer labels that capture the shops, people, and everyday moments of each neighborhood. Hidden details invite customers to discover something new every time they revisit the packaging.
Drawing from Mulberry Street
Drawing from archival photographs of ’80s and ’90s New York, I studied the storefronts, street characters, and personal style that gave Mulberry Street its distinct personality. These details became the foundation for an illustrated neighborhood rooted in memory but reimagined for the beer labels.
Drawing from Mulberry Street
Drawing from archival photographs of ’80s and ’90s New York, I studied the storefronts, street characters, and personal style that gave Mulberry Street its distinct personality. These details became the foundation for an illustrated neighborhood rooted in memory but reimagined for the beer labels.
Drawing from Mulberry Street
Drawing from archival photographs of ’80s and ’90s New York, I studied the storefronts, street characters, and personal style that gave Mulberry Street its distinct personality. These details became the foundation for an illustrated neighborhood rooted in memory but reimagined for the beer labels.
An everyday icon of New York, the pigeon brings the city’s unmistakable street character to the brand.
A snapshot of Washington Square Park, where every corner holds a different character, ritual, and story.
A snapshot of Washington Square Park, where every corner holds a different character, ritual, and story.
